With the view of creating awareness towards e-catering services in trains, RailRestro has joined hands with new media partner- BIG FM 92.7. In an agreement undergone recently with Reliance’s Big FM, a radio ad campaign will be launched creating awareness among people traveling via Indian Railways towards e-catering services in trains.
RailRestro, an ISO 9001-2008 certified e-catering company has been scaling up and is now a brand in its niche. However, the percentage of travelers who are aware about this sector is still limited. In order to create awareness, RailRestro is now entering into Off-line promotional activities which would include outreach over popular radio channels, television and other BTL activities.
The first step towards media outreach campaign is starting along with media partner Big FM for three prime locations viz. Patna, Ranchi & Kota. This would further be extended to other major regions across India. The company is also planning to promote nationwide engagement via TV commercials and other print media modes.